BLAH.

Fashion Forecasting

Forecast, runway look

BLAH / 04 · Forecast

BLAH. FW27 Runway 1

Runway 1, Runway 2, and Runway 3 are live

← Issue 001 · FW27BLAH / 04 — Forecast

Forecast

Punk is back.

Deco optimism, and the landscape of irony.

The highest-signal aesthetics from our research.

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The call, on record

Punk is back.

Optimism in full glamour, with doom worn as irony.

Based on my research, this is the attitude underneath every signal in Issue 001, and the leather jacket is how you wear it.

Forecast teaser

To be the trend, you have to know what's coming next. BLAH. ignores the viral moment and the week-long TikTok fad. They're noise, with no staying power a year out, and a year out is where these calls live. What's left is the short list below: the shapes, pieces and attitudes with real momentum behind them. The monthly BLAH. runways show how to wear them.

Members only · Forecast

The rest of Forecast is for members.

The full forecast, 6 more images.

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Strong signal, called early. Check us on the record.